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- Title
Decision Making Based on Affectations Degree.
- Authors
Voicu, Valentina; Mihailescu, Maria; Mihalcea, Lidia; Barbu, Andreea
- Abstract
Under congestion and overcrowding of living spaces in the urban area, people seek different methods to harness the useful area of housing. Thus, they began to turn their attention to modular furniture objects, objects that have become increasingly popular. From promotion to purchase, however, it is a long way, which is why modular furniture manufacturers must first understand the needs of their customers. Through this paper, the authors propose to investigate the links between the characteristics of the modular furniture and the degree of affectation to the problem. The main problem found after this study is the lack of space in houses. Ten main requirements were identified, and correlations were made between the problem's degree of affecting and the notes given by each respondent to each requirement. It was also considered the price that a respondent is willing to offer on average for such a product and the frequency of occurrence of the problem. The methodology underlying the research was an empirical one by using the market survey based on the questionnaire. In this regard, a questionnaire with 21 ques - tions was created, among them were questions with multiple answers, free questions and evaluation scales. Following the research it is observed that the degree of affectation of the problem on the respondents is cor related with the constructive requirements, the requirements regarding the protection of life and the aesthetic requirements of the product under investigation, these con - nections being statistically significant at a 95% confidence level. The contribution of this paper is important in view of the fact that the main requirements of the customers in the field of modular furni - ture are known so that the manufacturers can focus on them to best meet the needs of the market. It can also be used as the basis for further research.
- Subjects
DECISION making; PUBLIC spaces; MARKET surveys; METROPOLITAN areas; RESEARCH methodology
- Publication
FAIMA Business & Management Journal, 2020, Vol 8, Issue 2, p40
- ISSN
2344-4088
- Publication type
Article