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- Title
The relationship between "perceived communication discrepancy" and "self-measured opinion change" by the recipients in daily life situation.
- Authors
Hilobumi SAKAKI
- Abstract
In previously reported studies, including the author's, the recipients were in a passive position reading only the persuasive message : the discrepancy was manipulated by the experimenter. However, it has not been necessarily clear whether the recipients perceived the discrepancy as intended by the experimenter. In this study, in the classroom, students were paired up, and, while the topic "shotgun wedding" was prepared by the experimenter, students themselves chose the persuader and the persuaded. The student who played a role of the persuader was freely allowed to present an opinion either for or against the topic including the strength of the opinion. The student playing the role of the persuaded was also allowed to present his/her own opinion. The classroom was filled with heated debate, and the experiment was conducted in an atmosphere akin to that of daily living. Another topic "Man is judged by his looks" was used in other classroom, the procedure was the same as the topic "shotgun wedding". Since the student playing the role of the persuaded was allowed to determine deviation from the opponent by him/herself, the discrepancy became the "perceived discrepancy," and change of opinions was measured with "change of opinion self-measured by the subject him/herself" as the opinion change measurement. In this study, therefore, "the discrepancy perceived by the recipient" was used as the measure of discrepancy. The results were the same as in the past experiments of my own series of studies. Through this study, it was firmly established that the boomerang effect was generated when the recipient perceived the discrepancy as small, and a large change of opinions occurred when the recipient perceived the discrepancy as large.
- Subjects
ATTITUDE change (Psychology); EVERYDAY life; SELF-discrepancy; COMMUNICATIVE competence; DEBATE
- Publication
Japanese Journal of Persuasion & Negotiation, 2013, Vol 5, p1
- ISSN
1883-4310
- Publication type
Article