Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleAI in the Luxury In-Store Atmospherics.AuthorsRovai, Serena; Pasquinelli, Cecilia; Teh, CamenSubjectsLUXURY; CONSUMER behavior; ARTIFICIAL intelligence; ATMOSPHERICS; SOCIAL media in marketing; CHIEF marketing officers; COLLEGE administrators; EXPERIENTIAL learningPublicationSymphonya: Emerging Issues in Management, 2023, Issue 1, p9ISSN1593-0300Publication typeArticleDOI10.4468/2023.01.02rovai.pasquinelli.teh