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- Title
Evaluación y medición de la gestión de la comunicación en las organizaciones empresariales colombianas.
- Authors
Lina Marcela Garnica Gómez
- Abstract
In this article the results of the research on the measurement in communication management in a group of Colombian companies are presented. The article begins with a theoretical presentation of the subject and a state-of-the-art of the topics and the methodology adopted in the research. After this, the results are presented and some conclusions derived from these are given. The main objective is to give to the professional and academic community involved with company communications, a view of the current condition of the application of these management tools, additionally to show the weaknesses and to provide solution alternatives. In the same way, to remark the development of the company's evaluation system and comment on the importance and the effect of this issues financially, in terms of human development and company themes, in general.
- Subjects
COLOMBIA; BUSINESS communication; COMMUNICATION in management; INDUSTRIAL management; BUSINESS enterprises
- Publication
Revista Virtual Universidad Católica del Norte, 2011, Vol 34, p406
- ISSN
0124-5821
- Publication type
Article