We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Creating the Right Environment for Design.
- Authors
Jenkins, Julian
- Abstract
The article presents a reprint of the article which appeared in the "Design Management Review," Vol. 19 No.3 issue, which focuses on design environment. It highlights the qualities of a design-friendly culture. It discusses several steps for design leaders to maximize their chances of success which include the choice of an organization to work with, working with senior leaders, and focusing on human interactions and social processes.
- Subjects
PUBLISHED reprints; PRODUCT design; BRANDING (Marketing); TECHNICAL specifications; ORGANIZATION
- Publication
Design Management Review, 2008, Vol 19, Issue 3, p16
- ISSN
1557-0614
- Publication type
Article
- DOI
10.1111/j.1948-7169.2008.tb00124.x