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- Title
THE THIRTY YEARS’ CRISIS: ANXIETY AND FEAR IN THE MID-CENTURY UNITED STATES.
- Authors
IMMERWAHR, DANIEL
- Abstract
In 1952, Bill Gaines, the entrepreneurial comic book publisher, embarked on a new venture. He had already made a name for himself by introducing the “horror” comics (Tales from the Crypt, The Vault of Terror) that had rapidly acquired an eager readership. Those titles summoned up repressed aspects of postwar culture, reveling in sadism, sexual infidelity, and grisly torture. But the id knows many pathways, and in 1952 Gaines launched a humor magazine called Mad. The title was a celebration of unreason. As its icon, Mad boasted Alfred E. Neuman, a grinning half-wit who lived by the mantra, “What, me worry?”
- Subjects
GAINES, Bill; PUBLISHING; MAD (Periodical); NEUMAN, Alfred E.; COMIC books, strips, etc.
- Publication
Modern Intellectual History, 2016, Vol 13, Issue 1, p287
- ISSN
1479-2443
- Publication type
Article
- DOI
10.1017/S1479244315000256