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- Title
BİR POPÜLER KÜLTÜR İKONU OLARAK JAMES BOND FİLMLERİNİN İDEOLOJİK OKUMASI/ IDEOLOGICAL STUDY OF JAMES BOND FILMS AS A POPULAR CULTURE ICON.
- Authors
Arslan, Eylem; Köse, Aynur
- Abstract
This study is about James Bond films which keeps going from 1962 to extant and is accepted as a cinema phenomenon. Starting of the article is the guiding effect of the popular films-bond films in this context-in ideologically reproducing of a particular lifestyle. In the context of this study the Bond character is analysed in terms of popular culture and culture of consumption as well as the brands used by Bond in the said films. Because Bond is a sophisticated character who who has a licence to sell as well as a licence to kill. Thus it is possible to say that in the said films Bond character is integrated with the brands which he uses and the weave of Bond films will be destorted in the absence of these brands. The performed analysis which is based on semiological method is predicated on to be reviewed the products within the specific categories. In this context three main categories in which car, alcoholic, drinks and clock brands are located in situated placement in films and separately placement of other products are examined. As a result of the analysis; power, prestige, exclusivity, technological development and high level social status is referred by means of the brands used in Bond films was discovered.
- Subjects
JAMES Bond films; ACTION &; adventure films; SPY films; APPRECIATION of motion pictures; AESTHETICS of motion pictures; SPY stories
- Publication
Journal of the Cukurova University Institute of Social Sciences, 2010, Vol 19, Issue 1, p293
- ISSN
1304-8880
- Publication type
Article