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- Title
Effectiveness of E-Tailing in the Era of Techno Revolution in Retailing.
- Authors
Dave, Sumita; Sondhi, Shikha; Praveer, Saket Ranjan
- Abstract
Technological revolution has brought a sea change in the methods of retailing. Today e-tailing is one of the fastest, cheapest and easiest ways to reach the consumers provided they are not only aware and conversant with the techniques but are also adequately exposed to the techniques in vogue. In order to convert a non-user to habitual user of the retailing techniques like vending machines, an environment needs to be created. This paper seeks to evaluate the awareness and the attitude of shoppers towards high-tech retailing techniques like the use of vending machines in B class cities and proposes the strategies for making retailing more consumer-friendly.
- Subjects
VENDING machines; ELECTRONIC commerce; TECHNOLOGICAL innovations; CONCESSIONS (Amusements, etc.); RETAIL equipment &; supplies; COIN-operated machines
- Publication
Journal of Marketing & Communication, 2008, Vol 4, Issue 1, p71
- ISSN
0973-2330
- Publication type
Article