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- Title
Effectiveness of Corporate Well-Being Programs: A Meta-Analysis.
- Authors
Keller, Punam Anand; Lehmann, Donald R.; Milligan, Katherine J.
- Abstract
Health is a major component of well-being and quality of life (QOL) and an increasingly costly one. We examine the role of employers for promoting QOL. A meta-analysis examines the impact of fifty well-being programs, which address six health issues and use seven marketing approaches. The analysis indicates that well-being programs and marketing approaches significantly improve employee health and depend on company size and employee gender. Results, based on sixty studies, show there is significant opportunity to efficiently tailor corporate health programs.
- Subjects
META-analysis; WELL-being; QUALITY of life; EMPLOYEE health promotion; HEALTH programs; MARKETING strategy
- Publication
Journal of Macromarketing, 2009, Vol 29, Issue 3, p279
- ISSN
0276-1467
- Publication type
Article
- DOI
10.1177/0276146709337242