Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleINTERNATIONAL CONSUMER BEHAVIOR: ITS IMPACT ON MARKETING STRATEGY DEVELOPMENT (Book Review).AuthorsSpreng, Richard A.; Eroglu, SevginAbstractThe article reviews the book "International Consumer Behavior: Its Impact on Marketing Strategy Development," by A. Coskun Samli.SubjectsINTERNATIONAL Consumer Behavior: Its Impact on Marketing Strategy Development (Book); SAMLI, A. Coskun; CONSUMER behavior; NONFICTIONPublicationJournal of International Marketing, 1995, Vol 3, Issue 3, p118ISSN1069-031XPublication typeBook ReviewDOI10.1177/1069031X9500300310