Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleANALYSIS OF HOTEL NAMES IN CROATIA AS A TOOL OF MARKETING STRATEGY.AuthorsPlenković, Mario; Galičić, Vlado; Kučiš, VlastaSubjectsCROATIA; HOTELS; MARKETING strategy; MARKETING planning; MARKETING research; HOSPITALITY; HOTEL room amenitiesPublicationTourism & Hospitality Management, 2010, Vol 16, Issue 2, p207ISSN1330-7533Publication typeArticleDOI10.20867/thm.16.2.6