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- Title
The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World.
- Authors
Desai, Preyas S.; Bell, David; Soberman, David; Lilien, Gary
- Abstract
The article discusses the launch of the Science-to-Science Practice Initiative by the journal "Marketing Science." It states that the Science-to-Science Practice Initiative is designed to improve the rate at which the ideas and knowledge created by "Marketing Science" authors are adopted by the broader community of business professionals. It notes that the initiative will be managed by a committee co-chaired by David Bell and David Soberman, with Gary Lilien and Preyas Desai serving as other members. It notes that of recent papers will be given the opportunity to choose their papers as candidates for the Science-to-Practice initiative.
- Subjects
MARKETING science; MARKETING research; MARKETING Science (Periodical); MARKETING periodicals; MARKETING theory; BELL, David; SOBERMAN, David; LILIEN, Gary; DESAI, Preyas
- Publication
Marketing Science, 2012, Vol 31, Issue 1, p1
- ISSN
0732-2399
- Publication type
Article
- DOI
10.1287/mksc.1110.0697