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- Title
„Z takimi patronami można iść na koniec świata". Strategie retoryczne stosowane w crowdfundingu na wybranych przykładach z serwisu Patronite.pl.
- Authors
PAWLAK-HEJNO, ELŻBIETA
- Abstract
The purpose of this article is to analyze rhetorical strategies in the donation crowdfunding model. The research material is 40 business cards of creators on Patronite.pl who maintain profiles in the journalism category, have at least one hundred patrons and receive a monthly amount of funding not less than the minimum gross national salary. Based on these, the topoi focused on building a community with the audience were extracted, confirming that the most significant role in this form of crowdfunding is played by pathos strategies and trust in the creator.
- Subjects
TRUST; BUSINESS cards; CROWD funding; JOURNALISM; WAGES; AUDIENCES
- Publication
Res Rhetorica, 2023, Vol 10, Issue 3, p81
- ISSN
2392-3113
- Publication type
Article
- DOI
10.29107/rr2023.3.5