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- Title
基于Logistic模型的消费者泳装购买意愿 影响因素实证研究.
- Authors
潘俊杰; 周 捷
- Abstract
In order to explore the influencing factors of consumers1 willingness to buy swimsuit, a theoretical model was constructed from four aspects: consumers1 individual characteristics, swimming situation, consumers7 purchase characteristics, consumption preferences and demand. 410 consumers^ were investigated with SPSS 23. 0 and StataMP 16 software used for data analysis and quantitative inspection, and binary Logistic regression model used to analyze swimsuit purchase intention of consumers and its influencing factors. The results show that 15 factors have significant positive effects on their willingness to buy swimsuit,such as consumers^ income, purchase frequency, purchase experience satisfaction, style modeling, fabric material and experience feeling of front technology. However, age, swimming ability, swimming reasons and purchase price have significant negative effects on swimsuit purchase intention.lt provides suggestions for product development, design, production and sales of swimsuit enterprises.
- Subjects
LOGISTIC regression analysis; REGRESSION analysis; NEW product development; BATHING suits; DATA analysis
- Publication
Journal of Xi'an Polytechnic University, 2020, Vol 34, Issue 4, p19
- ISSN
1674-649X
- Publication type
Article
- DOI
10.13338/j.issn.1674-649x.2020.04.004