We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Comunicación política y estrategia electoral en la campaña de Donald Trump.
- Authors
Abreu Colombri, José
- Abstract
The appearance of businessman Donald John Trump on the US political scene had great media and social significance from the moment his candidacy for the 2016 Republican primaries was announced. In both the academic and journalistic dimension, rhetoric and the Trump agenda have generated a breakdown of the previously established order to analyze electoral processes. Placed outside the Republican Party ruling party, the candidate was able to excite all sectors of conservative "America" and expand the social mass of his party through an undoubtedly aggressive and ambitious electoral strategy. This strategy was based on a transformation of the standards on which political communication was conceived and the dissemination of political programs to citizens. The Republican campaign was able to neutralize Hillary Clinton's political initiative and the Democratic Party's budgetary superiority through a speech full of promises and allusions directed at citizens who were still suffering from the economic consequences of the 2008 financial disaster.
- Publication
Temas y Debates, 2023, Vol 27, Issue 45, p87
- ISSN
1666-0714
- Publication type
Article
- DOI
10.35305/tyd.vi45.616