We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
The Velocity of Time: Primacy and Recency Effects on Time Perception.
- Authors
Kum, Doreen; Yih Hwai Lee; Yeung, Catherine
- Abstract
This research proposes that time may be perceived to "accelerate" or "decelerate" during an event and aims to address how a change in the velocity of "time" affects time perception in Internet environment. We motivate the theoretical relationship between prospective and on-line processing as well as retrospective and memory-based processing to investigate how established primacy and recency effects in serial information relate to our variable time velocity issue. Our findings show that duration estimates are influenced by one's time paradigm and the variable velocity with which time passage was perceived. Follow-on studies extend the framework to include consideration of boundary conditions and moderators.
- Publication
Advances in Consumer Research, 2008, Vol 35, p943
- ISSN
0098-9258
- Publication type
Conference Proceeding