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- Title
Reducing the Expression of Implicit Stereotypes: Reflexive Control Through Implementation Intentions.
- Authors
Mendoza, Saaid A.; Gollwitzer, Peter M.; Amodio, David M.
- Abstract
The authors tested the effectiveness of implementation intentions as a strategy for limiting the behavioral expression of implicit stereotypes. Implementation intentions are if-then plans that link an intended response to an anticipated situational cue, thereby enabling a reflexive form of control. The authors examined whether two different types of implementation intentions could improve response accuracy on the Shooter Task, a reaction time measure of implicit stereotyping. In Study 1, participants used a distraction-inhibiting implementation intention designed to engage control over the perception of goal-irrelevant stimuli (e.g., race). In Study 2, participants used a response-facilitating implementation intention designed to promote goal-directed action. Across studies, implementation intentions improved accuracy, thereby limiting the behavioral expression of implicit stereotypes. Furthermore, process dissociation analyses indicated that the distraction-inhibiting implementation intention increased controlled processing while reducing automatic stereotype activation, whereas the response-facilitating implementation intention increased only controlled processing. Implications for goal strategy approaches to reducing prejudice are discussed.
- Subjects
BEHAVIORAL assessment; STEREOTYPES; THEORY of self-knowledge; SELF-control; ACTION theory (Psychology); DISSOCIATION (Psychology); PREJUDICES; INTENTION; SOCIAL psychology; PREVENTION
- Publication
Personality & Social Psychology Bulletin, 2010, Vol 36, Issue 4, p512
- ISSN
0146-1672
- Publication type
Article
- DOI
10.1177/0146167210362789