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- Title
RE-ORGANIZING MANAGEMENT EDUCATION: A CASE STUDY.
- Authors
GOLD, BELA
- Abstract
The article focuses on the reorganization of a management education program at the School of Business Administration of the University of Pittsburgh, Pennsylvania. It states that there were five challenges to a development strategy: attracting the best young minds to partake a business career, the need for more tested and generalizable knowledge, training businesspeople in the growing social responsibility of businesses, the schism between descriptive learning and critical analysis, and the need for personnel capable of coordinating an expanding array of technical specialities. It comments on the process of converting the business program to the new curriculum as well as adapting teaching methods to the new curriculum.
- Subjects
BUSINESS education; CURRICULUM change; SOCIAL responsibility of business; STRATEGIC planning; BUSINESS ethics; CRITICAL analysis; UNIVERSITY of Pittsburgh. Graduate School of Business; CURRICULUM planning; TEACHING methods; BUSINESS teachers; BUSINESS students
- Publication
Journal of Management Studies (Wiley-Blackwell), 1965, Vol 2, Issue 1, p1
- ISSN
0022-2380
- Publication type
Article
- DOI
10.1111/j.1467-6486.1965.tb00562.x