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- Title
L'organisation de la communication au sein d'une banque régionale bilingue.
- Authors
Lüdi, Georges; Heiniger, Monika S.
- Abstract
The article discusses socio linguistic problems faced by the two Swiss banks Banque Jurassienne d'Epargne et de Crédit and Regiobank Laufen after their merger. The merged bank, Clientis Bank Jura Laufon, has different linguistic frontiers. One of the two banks is a Francophone while the other is a Germanophone. The linguistic problem occurred because the culture and social dimensions were not considered at the time of the merger. The organizational bilingualism gives priority to the language selected by the client for business communication.
- Subjects
SWITZERLAND; BANK mergers; BANQUE Jurassienne d'Epargne et de Credit (Company); REGIOBANK Laufen (Company); BILINGUALISM; SOCIOLINGUISTICS; BANKING industry; GERMAN-speaking Switzerland; COMMUNICATION &; culture; CORPORATE culture
- Publication
Sociolinguistica, 2005, Vol 19, p82
- ISSN
0933-1883
- Publication type
Article