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- Title
TESTANDO A RELAÇÃO NÍVEL DE SERVIÇO VERSUS PREÇO POR MEIO DO LABORATÓRIO DE LOGÍSTICA.
- Authors
Carino Bouzada, Marco Aurelio
- Abstract
Do companies that offer higher level of logistics service achieve higher revenues and have to deal with higher costs, as the theory says? This research aimed to test the relationship among service level, sales price and some performance indicators of companies managed by participants of a Logistics Business Game. To test the research question, seven correlation analyzes were performed. The main results were the verification of the impact of the service level on costs and revenue and the impact of the sale price on revenue and total result. These empirical findings were compared to the theoretical conclusions found in the literature. It was possible to conclude that the disagreements with theory do not imply that the experimental results are refuting the theoretical ones; they only indicate that the participants of the Game are not, in general, attending to the suggestions of the theory.
- Publication
RACE- Revista de Administraçâo, Contabilidade e Economia, 2018, Vol 17, Issue 1, p175
- ISSN
2179-4936
- Publication type
Article
- DOI
10.18593/race.v17i1.15834