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- Title
Sit up and cheer, Einstein.
- Authors
KUEHN, LARRY
- Abstract
The article reports that the Campaign for a Commercial-Free Childhood has complained to the U.S. Federal Trade Commission (FTC) about the Walt Disney company's claims that the Baby Einstein videos create super intellectual babies. The FTC says that the marketing is false and deceptive about its claims that Baby Einstein videos were educational for infants. The Campaign also successfully urged Disney to give refunds to people who purchased Baby Einstein videos in the past five years.
- Subjects
UNITED States; UNITED States. Federal Trade Commission; WALT Disney Co.; BABY Einstein Co. LLC; VIDEOS
- Publication
Our Schools / Our Selves, 2010, Vol 19, Issue 2, p9
- ISSN
0840-7339
- Publication type
Article