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- Title
DESTİNASYON PAZARLAMA ARAÇLARINDAN WEB SİTELERİNİN DEĞERLENDİRİLMESİNE YÖNELİK NİTEL BİR ARAŞTIRMA: AKDENİZ DESTİNASYONLARI ÖRNEĞİ.
- Authors
ÜNAL, Aydın; ÇELEN, Onur
- Abstract
The modern age of information and marketing understanding enable people to use information and communication technologies, smart products, mobile applications, websites, social media, etc. in all areas of life. Similarly, the rapidly increasing touristy information quests of the tourists and the intense competition experienced in the tourism markets promote the destination marketers to use these tools owing to their cost advantage and their ability to provide up-to-date and continuous information and access to large masses. The web sites, one of these tools stand out in meeting the needs of tourists and destination marketers due to their advantages. In the study, it is aimed to evaluate the websites of the Mediterranean Region destinations (8 provinces and 103 districts) within the framework of specific criteria and to reveal the current situation. Content analysis technique, which is one of the qualitative research methods, is used to describe the components and features of websites. As a result of the analysis; it is determined that 91% of the Mediterranean Region destinations do not have their own web sites and the governorates, municipalities and provincial cultural tourism directorates to which these destinations are affiliated do not have detailed information about them. On the other hand, it is concluded that the destinations having websites are insufficient in terms of the components and features in which the websites are evaluated.
- Subjects
WEBSITES; INFORMATION &; communication technologies; HERITAGE tourism; QUALITATIVE research; ACCESS to information
- Publication
Visionary E-Journal / Vizyoner Dergisi, 2020, Vol 11, Issue 26, p30
- ISSN
1308-9552
- Publication type
Article
- DOI
10.21076/vizyoner.626214