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Title
BPS ERC profile: Isha Mangurkar.
Abstract
The article centers on Isha Mangurkar, a Teaching Fellow at the University of Edinburgh, highlighting her recently completed PhD work on the use of 'north/south Indian' categories in social media interactions. Mangurkar's research, employing Discursive Psychology, Conversation Analysis, and Membership Categorisation Analysis, explores the contextual and meaningful aspects of these categories, emphasizing their role in everyday discourse and shedding light on their elusive nature.