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- Title
Willingness to Utilise Solar Energy in Malaysia: A Case of Gen-Z.
- Authors
Arshad, Nurain Sakinah Mohd; Abd Razak, Siti Fara Fadila; Razak, Mohd Zulkeflee Abd; Muslim, Noor Awanis; Manaf, Normaisarah Abdul; Nawang, Dasilah; Azman, Feninferina; Zamri, Inas Sofiya Mohd
- Abstract
Purpose: This paper discusses the consumer's willingness to utilise solar energy among generations Z in Malaysia. Design/Methodology/Approach: This research was conducted using the data collection method. The surveys/questionnaires were distributed to 112 respondents among generation Z in Selangor and literature reviews to hypotheses development. Findings: The findings support all the hypotheses. The hypotheses measure how the factors influence the willingness of gen Z towards solar energy utilisation. Notably, neighbours' perceptions of participation had a small impact. As a result, generation Z has aware of solar energy but the intention to utilise it in their life is still little. This research suggested recommendations to policymakers to strengthen the policy and the initiatives to increase awareness. Campaign and social media are important to influence generation Z regarding utilising solar energy and the best way to reserve sustainable energy in the future. Research limitations/implications: The research allows industry players to view the willingness to utilise solar energy among generation Z (Gen-Z). Practical implications: The outcome of this paper will provide a significant view of industry players in utilising solar energy. Originality/value: This research provides original data from generation Z in all states.
- Subjects
MALAYSIA; SELANGOR; SOLAR energy; ENERGY consumption; GENERATION Z; ENERGY futures; SUSTAINABILITY
- Publication
Global Business & Management Research, 2021, Vol 13, p179
- ISSN
1947-5667
- Publication type
Article