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- Title
BENEFITS OF BANCASSURANCE.
- Authors
Corneliu, Benţe; Elena, Ghilimei
- Abstract
Bancassurance, the provision of insurance services by bank, is an established and growing channel for insurance distribution. However, bancassurance is applied heterogeneously around the world. Regulatory considerations, as well as cultural and socio-demographic factors, could explain some of this variation. Despite this heterogeneity, overall bancassurance penetration has increased in recent years, particularly in emerging markets.
- Subjects
ROMANIA; INSURANCE business activities of banks; INSURANCE; DEMOGRAPHY -- Social aspects; EMERGING markets; CULTURAL pluralism; CUSTOMER services
- Publication
Annals of the University of Oradea, Economic Science Series, 2008, Vol 17, Issue 3, p85
- ISSN
1222-569X
- Publication type
Article