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- Title
EL COMPORTAMIENTO DEL CONSUMIDOR EN LA GESTIÓN COMERCIAL DE DESTINOS TURÍSTICOS SUCRE-SAN VICENTE. UN ACERCAMIENTO DESDE LAS CIENCIAS SOCIALES, ECUADOR 2017.
- Authors
Lemoine Quintero, Frank Ángel; Montesdeoca Calderón, María Gabriela; Villacís Zambrano, Lilia Moncerrate; Hernández Rodríguez, Norma Rafaela
- Abstract
The research bases its study on analyzing consumer behavior in the commercial management of the tourist destination of the Sucre cantons -San Vicente and his approach to the social sciences. The review of bibliographic sources allowed to conceptualize the consumer through the characteristics and guidelines of action in order to verify the action of the same in their sociocultural and environmental environment. Through the analytical method it was determined that tourism activity has a significant impact on the economic environment due to its multiplying effect that conceives this activity which provides income to the communities located in each of the cantons, generating services for all companies and micro businesses that operate in the localities. The epistemological, political, economic, cultural and environmental contradictions are studied in the face of the social problems in their dimensions and their contribution to the management of the tourist destination in the study area. It is proposed to adopt an integrated approach that considers the economic, social and environmental dimensions to achieve a commercial management of efficient and effective tourism destinations that meets the needs of consumers.
- Subjects
CONSUMER behavior; TOURIST attractions; SOCIAL sciences education; SOCIAL problems; ECONOMIC impact
- Publication
3C Empresa, 2020, Vol 9, Issue 1, p17
- ISSN
2254-3376
- Publication type
Article
- DOI
10.17993/3cemp.2020.090141.17-39