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- Title
The Punch Pocket Book: A Victorian Business Venture (1843–81).
- Authors
Baillet, Françoise
- Abstract
This article investigates the Punch Pocket Book, a calendar and notebook sold by Bradbury and Evans between 1843 and 1881, as a business venture. Its main object is to examine this lavishly illustrated publication (whose main selling point was a coloured fold-out frontispiece drawn by the Punch senior cartoonists) as the expression of its publishers' business acumen and fine understanding of the volatile and highly competitive Victorian market. The essay also sheds light on the impact of the Pocket Book on the careers of some of the Punch artists whose work was showcased and advertised in the little volumes.
- Subjects
UNITED Kingdom; POCKET editions; BOOKSELLERS &; bookselling; PUBLICATIONS; PUBLISHING; BOOK industry; BRADBURY &; Evans (Company)
- Publication
Victorian Periodicals Review, 2020, Vol 53, Issue 2, p238
- ISSN
0709-4698
- Publication type
Article
- DOI
10.1353/vpr.2020.0019