We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
THE IMPACT OF BLOGS OVER CORPORATE MARKETING COMMUNICATION: AN EMPIRICAL MODEL.
- Authors
ORZAN, Gheorghe; MACOVEI, Octav Ionut; ORZAN, Mihai; ICONARU, Claudia
- Abstract
The article presents the findings of an empirical study conducted on examining the effects of blogs over business marketing communication. Topics discussed in the study include the analysis of intention of Romanian small and medium-sized enterprises (SMEs) using corporate blogs, attitude of companies towards corporate blogging, and benefits of corporate blogs. Also explores the hurdles being faced by companies in the process of corporate blog adoption.
- Subjects
EMPIRICAL research; MARKETING models; BLOGS; MARKETING research; SMALL business marketing; SENTIMENT analysis
- Publication
Economic Computation & Economic Cybernetics Studies & Research, 2013, Vol 47, Issue 1, p79
- ISSN
0424-267X
- Publication type
Article