We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
The Cognitive and Affective Antecedents of General Trust Within Cooperative Organizations.
- Authors
Morrow Jr., J. L.; Hansen, Mark H.; Pearson, Allison W.
- Abstract
This article examines the antecedents of the general trust that participants in cooperative organizations have for managers of the cooperative. We argue that what we term general trust evolves from a pattern of careful, rational thinking (cognitive-based) coupled with an examination of one's feelings, instincts and intuition (affect-based). Based on a sample of 683 members of a farmers' marketing cooperative, we found that general trust is best represented by these two distinct, yet related, constructs and that general trust has a positive effect on members' performance from their co-op membership.
- Subjects
COOPERATIVE societies; MARKETING cooperatives; INTERORGANIZATIONAL relations; BUSINESS enterprises; MARKETING
- Publication
Journal of Managerial Issues, 2004, Vol 16, Issue 1, p48
- ISSN
1045-3695
- Publication type
Article