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- Title
“Keep on Turkin’”?
- Authors
Hulland, John; Miller, Jeff
- Abstract
An editorial is presented which addresses the use of crowdsourcing platforms such as Mechanical Turk (MTurk) in marketing journals and the academic research field, and it mentions the publication of MTurk-based surveys and experiments in periodicals such as the "Journal of the Academy of Marketing Science" and the "Journal of Marketing." Data collection using MTurk is assessed, along with cost reduction. participant diversity, and data quality.
- Subjects
CROWDSOURCING; MARKETING periodicals; UNIVERSITY research; SURVEYS; EXPERIMENTS; MARKETING science; COST control; CULTURAL pluralism
- Publication
Journal of the Academy of Marketing Science, 2018, Vol 46, Issue 5, p789
- ISSN
0092-0703
- Publication type
Editorial
- DOI
10.1007/s11747-018-0587-4