Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleEditorial: the past, present, and future of JAMS.AuthorsPalmatier, RobertAbstractAn introduction is presented in which the editor discusses various reports within the issue on topics which include marketing science, customer relationship management, and marketing strategy.SubjectsMARKETING science; CUSTOMER relationship management; MARKETING strategyPublicationJournal of the Academy of Marketing Science, 2016, Vol 44, Issue 1, p1ISSN0092-0703Publication typeEditorialDOI10.1007/s11747-015-0465-2