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- Title
United States Finally Joins Madrid Protocol.
- Authors
Samuels, Jeffrey M.; Samuels, Linda B.
- Abstract
Trademarks often represent a company's most valuable assets. Today's global marketplace demands that companies seek international protection for their marks. Obtaining such protection on a country-by-country basis is often costly and time consuming. Effective November 2, 2003, however, U.S. business will have an easier and potentially less expensive means at their disposal to protect trademarks in overseas markets. Through U.S. adherence to the international treaty known as the "Madrid Protocol," U.S. trademark owners may obtain protection abroad through the filing with the United States Patent and Trademark Office (USPTO) of a single trademark application in English. The United States joins more than 50 other countries that already are members of the protocol. The Madrid Protocol provides U.S. trademark owners a simplified and streamlined procedure for obtaining protection in other countries. The protocol also provides a means for the assignment and renewal of an international registration, which has a term of 10 years, through the filing of a single document and the payment of a single fee to the World Intellectual Property Organization (WIPO).
- Subjects
UNITED States; TRADEMARKS; TRADEMARKS (International law); COPYRIGHT; COMMERCIAL law
- Publication
Journal of the Academy of Marketing Science, 2004, Vol 32, Issue 1, p104
- ISSN
0092-0703
- Publication type
Article
- DOI
10.1177/0092070304321014