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- Title
La influencia de modelos somáticos publicitarios en la vigorexia masculina: un estudio experimental en adolescentes.
- Authors
Peyró, Carlos Fanjul; Oñate, Cristina Gonzalez
- Abstract
The appearance and physical characteristics of the advertising models is a non-verbal aspect on commercial message that have social influences and can even affect certain perceptions, attitudes and behaviours of the receiver. The recent vigorexia psychopathology is a cause of somatic perception alterations with depressive and obsessive implications. Through his influence and social impact, the advertising of certain products and models represented there, they can influence the origin and development of this new pathology, especially in teenagers, as they are the main risk group.
- Subjects
BODY image in mass media; BODY image in adolescence; HUMAN body in advertising; MUSCLE dysmorphia; ADOLESCENT psychopathology; BODY image disturbance; MASS media influence
- Publication
Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2011, Vol 16, Issue 31, p265
- ISSN
1137-1102
- Publication type
Article