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- Title
Nuevas formas de comunicación de la radio: la investidura de Pedro Sánchez 'radiada' en Instagram.
- Authors
DE-SOLA-PUEYO, Javier; NOGALES-BOCIO, Antonia-Isabel; SEGURA-ANAYA, Ana
- Abstract
Radio's evolution in recent years is characterised by the growing presence and use of social networks as communication channels with their audiences and the emergence of new narratives. This research explores the coverage carried out by the four main Spanish radio stations - Cadena SER, COPE, Onda Cero and Radio Nacional de España - through their Instagram accounts during the inauguration of Pedro Sánchez as President of the Government of Spain. The results obtained from an analysis of quantitative and qualitative content reveal that, in some cases, the introduction of radio on Instagram is still in its infancy. However, stations such as SER and COPE have already implemented new narratives in this social network. The radio uses Instagram to inform and also as a platform for opinion genres having a significant impact on the communities of followers.
- Subjects
SPAIN; AUDIENCES; TELECOMMUNICATION systems; SOCIAL networks; RADIO stations; INAUGURATION
- Publication
Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2021, Vol 12, Issue 1, p129
- ISSN
2530-0024
- Publication type
Article
- DOI
10.14198/MEDCOM000017