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- Title
Ben and Jerry's: How To Benefit From Being a B Corp.
- Authors
POLK, XANSHUNTA L.
- Abstract
It is often difficult for most organizations to successfully revitalize their strategies, methods, and policies. Even the best designed organizational changes can fail at meeting objectives during implementation due to unexpected or unaddressed organizational changes (Bowe, Lahey, Kegan, and Armstrong, 2003). Such is the case for Ben and Jerry's Homemade, Inc. Due to resistance from stockholders and industry leaders Ben and Jerry's must alter their strategies to focus more on social, environmental, and internal matters. Specifically, the ice cream maker is faced with the task of adjusting their corporate social responsibility strategy in an attempt to combine current strategies with new Benefit Corporation mandates. This research served to examine the relationship between corporate social responsibility, Benefit Corporation mandates, and traditional management strategies. The methodology included a case study of industry factors, as well as, current Ben and Jerry's corporate social responsibility strategies. Understanding these relationships allows Ben and Jerry's to successfully integrate strategies to support the environment, while boosting employee, community, and stockholder morale, and increase company revenues.
- Subjects
BENEFIT corporations (Business structure); SOCIAL responsibility of business; BEN &; Jerry's Homemade Inc.; STRATEGIC planning; ORGANIZATIONAL change
- Publication
Consortium Journal of Hospitality & Tourism, 2014, Vol 19, Issue 2, p35
- ISSN
1535-0568
- Publication type
Article