Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleManaging Quality Fads: How American Business Learned to Play the Quality Game.AuthorsSafferstone, MarkAbstractThe article presents a review of the book "Managing Quality Fads: How American Business Learned to Play the Quality Game," by Robert E. Cole.SubjectsMANAGING Quality Fads: How American Business Learned to Play the Quality Game (Book); COLE, Robert E.; QUALITY control; NONFICTIONPublicationAcademy of Management Executive, 1999, Vol 13, Issue 4, p106ISSN1079-5545Publication typeBook ReviewDOI10.5465/AME.1999.2570562