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- Title
The marketing perspective on the risks of unqualified real estate market.
- Authors
MUNTEANU, George Marius; STAN, Ana Maria
- Abstract
The paper is about the risks of unqualified real estate marketing and how it can be reduced through the qualification of buyers and sellers. The main risks on this market are the pricing and the customer requirements therefore the qualification of real estate agents is important too because it can entail a real estate transaction. The price of a real estate transaction is set by the interaction between demand and offer. Regarding this it was described a successful real estate project developed in Transylvania by the German investor, Maurer Imobiliare.
- Subjects
REAL property; MARKETING management; MARKETING orders; MARKETING agreements; MARKETING consultants; MARKETING research
- Publication
Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, Vol 8, Issue 2, p95
- ISSN
2065-2194
- Publication type
Article