Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleApproximating farm-level returns to incremental advertising expenditure: Methods and an...AuthorsPiggott, Roley R.; Piggott, Nicholas E.AbstractAnalyzes the effects of incremental advertising expenditure by the Australian meat industry in domestic and export markets. Impact on equilibrium prices and quantities; Impact on revenues; Producer surpluses; Profits net of advertising expenditure.SubjectsAUSTRALIA; AGRICULTURAL advertising; MEAT industryPublicationAmerican Journal of Agricultural Economics, 1995, Vol 77, Issue 3, p497ISSN0002-9092Publication typeArticleDOI10.2307/1243219