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- Title
Marketing Libraries Is a Team Effort.
- Authors
Cowart, Caitlin
- Abstract
The article offers information on the nontraditional approach to marketing taken by San Antonio Public Library (SAPL). Topics covered include an in-house boutique agency comprised of specialists in media, public and community relations, graphic design, marketing, and communications strategy that the library has employed, the innovative ideas that these non-librarians have brought to the library, and the marketing plan for the library that its marketing team has created.
- Subjects
MARKETING of public libraries; LIBRARY marketing; MARKETING of library public services; SAN Antonio Public Library (San Antonio, Tex.); MARKETING strategy
- Publication
Reference & User Services Quarterly, 2017, Vol 56, Issue 4, p240
- ISSN
1094-9054
- Publication type
Article
- DOI
10.5860/rusq.56.4.240