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- Title
A Comparison of Two Models for the Prediction of Volitional and Goal-Directed Behaviors: A Confirmatory Analysis Approach.
- Authors
Netemeyer, Richard G.; Burton, Scot; Johnston, Mark
- Abstract
The theory of reasoned action (Ajzen and Fishbein 1980) and two versions of theory of planned behavior (Ajzen 1985) are compared in terms of their ability to predict intentions and behavior. Two behaviors are examined: one involves a high degree of volitional control (voting), and the other is goal-directed; i.e., it involves a low degree of volitional control (weight loss). By using recently advocated confirmatory analytic procedures, we show that for voting behavior, the first version of the theory of planned behavior offers a more parsimonious model for predicting behavioral intention than the theory of reasoned action. For weight loss, the second version of the theory' of planned behavior offers the more parsimonious representation for predicting behavior.
- Subjects
BEHAVIOR; ATTITUDE (Psychology); VOTING; THEORY; WEIGHT loss; GOAL (Psychology)
- Publication
Social Psychology Quarterly, 1991, Vol 54, Issue 2, p87
- ISSN
0190-2725
- Publication type
Article
- DOI
10.2307/2786928