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- Title
The Relationship between Leisure Traveler's Hotel Attribute Satisfaction and Overall Satisfaction.
- Authors
Mi Ran Kim
- Abstract
Many studies have been conducted about hotel attributes related to the hotel choice decision as a part of a customer's pre- purchase behavior (Dolnicar & Otter, 2003). Although it is critical for hotel managers to understand post-trip behavior because such behaviors may directly influence their future behavior, there are few research studies which examine hotel attributes related to a customer's post-trip behavior. This study tests the relationship between leisure traveler's hotel attribute satisfaction and overall satisfaction in the post-trip behavior perspective in a hotel setting and examines the relative impact of hotel attribute satisfaction in influencing overall satisfaction. Multiple regression was used to test the relationship and hotel attribute satisfaction is an important antecedent to overall satisfaction. Theoretical and practical implications of the study are discussed.
- Subjects
LEISURE; VOYAGES &; travels; SATISFACTION; REGRESSION analysis; CONSUMER behavior
- Publication
FIU Hospitality Review, 2013, Vol 31, Issue 1, p59
- ISSN
0739-7011
- Publication type
Article