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- Title
ANÁLISIS MIXTO DE LA GESTIÓN ESTRATÉGICA Y EL CRECIMIENTO ECONÓMICO-FINANCIERO DE LAS MICRO Y PEQUEÑAS EMPRESAS DEL SECTOR SERVICIOS.
- Authors
Manrique Placido, Juana Maribel; Mostacero Llerena, Soledad Janett; Floriano Rodríguez, Ronald; Osorio Pascacio, Patricia Sofía
- Abstract
Purpose: To analyze the influence of strategic management on the economic and financial growth of micro and small enterprises in the service sector in Chimbote, Peru. Theoretical framework: The theories associated with strategic management, economic-financial growth of micro and small enterprises in the service sector and other factors were addressed. Method: A mixed approach of the Dexplis type was applied, with a non-experimental and cross-sectional design, being the population the total of micro and small enterprises of the service sector in Chimbote and the nonprobabilistic sample for the survey and the interview was 40 micro and small enterprises of the service sector that served to collect quantitative and qualitative data respectively. The quantitative data were obtained through the instrument adapted to measure strategic management (Gallardo, 2021), whose reliability was assessed by Cronbach's Alpha coefficient α = 0.905 and the economic-financial growth was evaluated through the instrument adapted for this case (Dutan & Ormaza, 2022), whose reliability was assessed by Cronbach's Alpha coefficient α = 0. 868 which was obtained when a pilot test of 20 participants was applied, where the quantitative data obtained were then processed in SPSS, and the qualitative data obtained from the questionnaire of open questions were evaluated with the Atlas.ti software considering 10 codes, 10 sub-categories and 5 categories, also taking into account other factors that influence economic-financial growth. Results and conclusions: The results support a high degree of positive correlation between strategic management and the economic-financial growth of micro and small enterprises in the service sector with an rs = 0.810 and a significance level of p = 0.000, where the coefficient of determination shows that strategic management has a 67.4% influence on economic-financial growth, while the remaining 32.6% is affected by other factors. In conclusion, there is a high positive correlation and there is a 67.4% influence of strategic management on the economic-financial growth of micro and small enterprises in the service sector, while the remaining 32.6% is due to other factors such as economic, public policy, legal, technological and ecological factors. Originality/value: To provide information on the perception of micro and small service sector companies in the handling of strategic management and its influence on economic-financial growth.
- Subjects
PERU; STRATEGIC planning; ECONOMIC development; SMALL business; GOVERNMENT policy
- Publication
Environmental & Social Management Journal / Revista de Gestão Social e Ambiental, 2024, Vol 18, Issue 6, p1
- ISSN
1981-982X
- Publication type
Article
- DOI
10.24857/rgsa.v18n6-035