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- Title
Stages of Consumer Decision Making.
- Authors
O'Brien, Terrence
- Abstract
This article examines the hierarchy of effects description of consumer decision making using cross-lagged correlations, a recently developed technique for establishing causal relations among variables over time. Data are from a five-month panel of housewives reporting on two brands of a convenience food, and results tend to confirm the hierarchy of effects.
- Subjects
DECISION making; PURCHASING; BRAND choice; BRAND name products; PRODUCT management; MARKETING management; CONSUMER preferences; CONSUMER behavior; DECISION theory; CONSUMER research; HOUSEWIVES as consumers; CONVENIENCE foods
- Publication
Journal of Marketing Research (JMR), 1971, Vol 8, Issue 3, p283
- ISSN
0022-2437
- Publication type
Article
- DOI
10.2307/3149564