Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleRejoinder for market response models and marketing practice.AuthorsHanssens, Dominique M.; Leeflang, Peter S. H.; Wittink, Dick R.AbstractReplies to comments about the authors' article on the supply and demand of market response models. Importance of standardization in model use; Customer relationship management; Robustness of marketing response models.SubjectsMARKETING; MATHEMATICAL models; STANDARDIZATION; CUSTOMER relationship management; CUSTOMER relationsPublicationApplied Stochastic Models in Business & Industry, 2005, Vol 21, Issue 4/5, p439ISSN1524-1904Publication typeArticleDOI10.1002/asmb.587