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- Title
MARKETING PHARMACEUTICAL PRODUCTS IN THE TWENTY-FIRST CENTURY: AN ANALYSIS OF THE CONTINUED VIABILITY OF TRADITIONAL PRINCIPLES OF LAW IN THE AGE OF DIRECT-TO-CONSUMER ADVERTISING.
- Authors
Schwartz, Victor E.; Silverman, Cary; Hulka, Michael J.; Appel, Christopher E.
- Abstract
The article examines the viability of traditional principles of law amid the direct-to-consumer (DTC) advertising trend in the U.S. pharmaceutical industry. It discusses the history of the sale and marketing practices for pharmaceutical products which involves the establishment of the Food and Drug Administration (FDA) and the creation of the pre-market approval process. It is concluded that viability is retained in the traditional principles of law both as a matter of jurisprudence and sound public policy despite the emergence of the DTC trend.
- Subjects
UNITED States; DRUG laws; PHARMACEUTICAL industry; INDUSTRIES; DRUG marketing; DIRECT-to-consumer prescription drug advertising; FEASIBILITY studies; UNITED States. Food &; Drug Administration
- Publication
Harvard Journal of Law & Public Policy, 2009, Vol 32, Issue 1, p333
- ISSN
0193-4872
- Publication type
Article