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- Title
WHO ARE WE MISSING, AND NOW WHAT? A DEMOGRAPHIC STUDY OF PLANETARIUM VISITORS AND NEXT STEPS FOR THE FIELD.
- Authors
Peterman, Karen; Martin, Keshia; Evia, Robertson; Brummel, Sally; Menninger, Holly L.
- Abstract
This study collected data from seven planetarium email lists (one per planetarium regional organization in the United States), as well as through a market research survey of residents in each area, to describe and compare those who did and did not visit a planetarium in recent years. The results confirmed broad patterns found in studies of other informal learning institutions, in that planetarium visitors were likely to be affluent, highly educated, and white. Interest in science was reported as moderate to high for visitors and non-visitors alike. Intersectional groups were created to demonstrate how this approach has the potential to hone our understanding of non-visitors in particular. Recommendations are made for ways that planetariums can begin studying visitors more directly moving forward, and ways to expand our results through both additional study and by creating community partnerships to foster welcoming environments for a wide range of community members.
- Subjects
UNITED States; PLANETARIUMS; SCIENCE journalism; REGIONALISM (International organization); MARKET surveys; COMMUNITIES
- Publication
Planetarian, 2022, Vol 51, Issue 3, p10
- ISSN
0090-3213
- Publication type
Article