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- Title
Playing Safe: The Politics of Pleasure and Gender in the Promotion of Condoms in Britain, 1970-1982.
- Authors
Jobling, Paul
- Abstract
Condom promotion dates back to the eighteenth century, but the image of the condom has had a chequered history. Until the 1960s male methods of contraception were overwhelmingly preferred by the British public. Nevertheless, there has been considerable resistance, historically, to a product which is seen as an impediment to passion. And the rise of oral contraception for women precipitated a crisis of identity which, as an examination of condom promotion in the periodical press between 1970 and 1982 indicates, manufacturers sought to redress. The article offers an overview of developments in the promotion of contraception and prophylaxis from 1780 to the 1980s; it examines the extent to which the condom has been advertised as a product exclusive to men; and it explores the role of pleasure in condom promotion.
- Subjects
UNITED Kingdom; CONDOM advertising; CONDOMS; MANUFACTURING industries; BIRTH control; SEXUAL health; CONTRACEPTION; FINANCIAL crises; EIGHTEENTH century
- Publication
Journal of Design History, 1997, Vol 10, Issue 1, p53
- ISSN
0952-4649
- Publication type
Article
- DOI
10.1093/jdh/10.1.53