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- Title
Empreendedorismo voltado ao mercado imobiliario: análise e práticas da integração da arquitetura e Real Estate.
- Authors
Barzi, Luciana
- Abstract
This research relates the real estate product, applied to any type of real estate unit, the object of the sale and leasing of real estate market and the design process, based on recent practices of real estate development. Earlier raises the role of technical planning in the housing market, describing key processes in the development of a product. In sequence, list the actors involved in this process and finally describes some examples of architect-entrepreneurs who excel in the real estate market throughout history. The question that we seek answer is whether there is still the stigma of architect as entrepreneur as well as an analysis of the imbalance between the technical and the business and this hybrid function influences the for matting of real estate product. Finally it addresses the issue of the need for greater professionalism in the real estate developer and integration among key stakeholders, contributing to a critical approach between market and university.
- Publication
Universitas. Arquitetura e Comunicação Social, 2014, Vol 11, Issue 2, p17
- ISSN
2175-7461
- Publication type
Article
- DOI
10.5102/uc.v11i2.2898