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- Title
Brasília para pessoas: a cidade como uma marca.
- Authors
Caldas Agapito, Amanda; Betina Diesel, Ursula
- Abstract
This article analyzes the city of Brasilia as a brand. To reach this objective the concept of brand, store and habit were analyzed with a literature review. Concomitantly a literature review was also made to the knowing of the city's formation, function, and the change of the public and private value in society. Four cities were chosen to be studied besides Brasilia by the premise that were planned urbanely. All objects of study were analyzed by the technique and basic concepts of advertising. Being well developed brand positioning and strategic suggestions for solving the problem.
- Publication
Universitas. Arquitetura e Comunicação Social, 2013, Vol 10, Issue 2, p73
- ISSN
2175-7461
- Publication type
Article
- DOI
10.5102/uc.v10i2.2133