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- Title
Fetishizing Marginality: Contemporary Indian Academia and the Rise of Subaltern.
- Authors
Mishra, Ajit K.
- Abstract
The paper examines how contemporary cultural producers in Indian academia, under the impact of corporate capitalism, have transformed resistance and 'marginality' into valuable commodities within their own unique spheres of influences. By converting an oppositional ideology into a valuable and an exchangeable commodity, and creating a fetish for the center-margin tension tactically these market players have found for them a platform for greater selfpromotion and a vehicle for reaching a more diversified audience of readers, investors, and spectators. By adopting a trans-disciplinary approach to studying contemporary Indian cultural production within a global framework, the paper examines the upsurge of marginality studies which embody what Saskia Sassen has termed "the locational and institutional embeddedness of the global economy." The paper concludes by suggesting us from becoming 'genetically programmed' consumers of 'beautiful corporations'.
- Subjects
INDIA; SOCIAL marginality in literature; CULTURE; SASSEN, Saskia; SPHERES of influence
- Publication
Labyrinth: An International Refereed Journal of Postmodern Studies, 2012, Vol 3, Issue 3, p142
- ISSN
0976-0814
- Publication type
Article